Applied Economics and Marketing is the study of economics in relation to real world situations; as opposed to the theory of economics. Also marketing is the action or business of promoting and saving products or services, including market research and advertising.

Students will:

• Be able to communicate effectively, both written and orally, economic concepts and business decision-making.
• Have the skills to fit into a business, agency, or academic environment and use economic concepts to quantify and analyse issues related to their employer’s issues. 

Students are assessed using the following: Attendance, Test or Assignment, Presentation or Term Paper, Examination

Graduates from the Applied Economics and Marketing department follow a variety of career paths. Some of the typical employment sectors include; 

• Sales manager.
• Marketing consultant.
• Marketing manager.
• Economist.
• Financial analyst.
• Management analyst.